Tom's Listing Marketing Plan
​PREPARE YOUR HOME TO "SHOW READY" CONDITION
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Provide information on how to get your home ready for the market.
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Conduct a walk-through and consult on specific suggestions to cost-effectively prepare and present your home to maximize value.
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Discuss items that are likely to be evaluated in the inspection and proactively suggest action items if warranted. Example: have the roof and/or furnace inspected and certified.
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"Showing Fire Drill": provide a sheet with reminders to maximize showing appeal.
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Conduct a dress rehearsal just prior to actual showings.
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PRICING THE PROPERTY
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Detailed Market Analysis: Conduct extensive market research and apply 3-step system to establish proper pricing.
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Discuss pricing strategies/options to sell your home for the best price in the least amount of time.
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Review Seller Proceeds Analysis to show you how much you can expect to net at different price levels.
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ON-SITE MARKETING
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Professional For Sale yard sign and sign rider directing buyers to pictures and info on my website.
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Smaller direction signs on adjacent streets to direct buyers to your home.
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Flyers in brochure box on yard sign. QR code to direct buyers to my website to view the full listing and photos.
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Flyers display inside the home.
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"Special Feature" cards posted in the property. Cards that draw attention to features that may not be obvious to buyers.
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MARKET YOUR HOME TO OTHER AGENTS AND THEIR BUYERS
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Submit listing details and photo tour to the Multiple Listing Service (MLS). Exposure to thousands of Realtors and their buyers.
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High definition (HD) photos from a professional photographer (most listings). Drone photos when applicable.
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Notify other top area agents of your new listing.
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Distribute your property flyer to all the agents in my office.
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Promote your property at all office, company, and board meetings.
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Provide a lockbox: convenience for cooperating agents to increase showings.
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24/7 showing service, making it super convenient for cooperating agents to set showings.
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ADVERTISING
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Internet: Your listing will appear on my website, recolorado.com (MLS consumer site), HomeSmart.com, and automatically be syndicated to as many as 900 real estate sites including Zillow, Trulia, realtor.com, homes.com, homefinders.com, HomePath, RealtyTrac, and many more. ​
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Direct Mail: Your listing will be promoted in Tom's newsletter, mailed to 4,000 homes and/or to the neighborhood via "just listed" cards.
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ACTIVELY PROSPECT TO FIND THE BUYER FOR YOUR HOME
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Sign calls. Internet inquiries. Networking. Newsletter. Referrals. Direct mail. Open house - upon request.
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MONITOR AND MANAGE THE LISTING
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Agent showing feedback sent to your inbox.
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Ongoing search of competitive market activity changes sent to your inbox.
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Ongoing monitoring and consultation on agent feedback, market conditions, and competition.
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Evaluate listing performance and make recommendations to be sure we are on track for success.
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Evaluate and negotiate offers.
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Manage/negotiate the contact contingencies – inspection, title, appraisal, HOA, loan, etc.
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Provide your sale proceeds at closing!!